In the meantime, Lumosity has collected the largest and most comprehensive database of human cognition ever compiled, which Lumosity uses to improve its training programs. That’s key for people who show signs of aging or memory loss. The site has more than 40 games now aimed at improving memory and attention. Lumosity says several peer-reviewed science publications have found its games to be effective in improving core cognitive abilities such as working memory, visual attention and fluid intelligence. “Lumosity is comparable to a gym in that it is useful for practically anybody who would like to improve their own abilities and fitness,” said Pravin Vazirani, managing director at Menlo Ventures.Ĭreated by neuroscientists from Stanford University, Lumosity offers personalized training programs customized to the needs of each player. The overall goal is to improve the lives of people in a meaningful way and create a great business at the same time. The company said it has paying subscribers in 180 countries and revenues have grown 25 percent quarter over quarter since its launch in 2007. The round was led by Menlo Ventures, with participation by existing investors FirstMark Capital, Harrison Metal and Norwest Venture Partners. It may sound like quackery, but the company insists its foundation in research is strong. The company is at the center of trends such as the “quantified self” and “gamification of health” that change the way consumers behave. The success shows that combining games with other industries such as health can lead to a strong new business with users who are both engaged and happy. In the past year along, Lumosity has signed up 8 million users for its online brain exercises. That in turn has enabled the company to raise $32.5 million in a third round of funding today. Lumosity has quietly amassed more than 14 million members for its brain-training games, which help you improve your core mental abilities. At the event, we will also announce 25 top game startups as the 2024 Game Changers.
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